Essays about: "Jesse Kapiteijn"

Found 1 essay containing the words Jesse Kapiteijn.

  1. 1. Scoring with your Brand : the Case of the Brand Positioning of Brynäs IF

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Douwe de Greef; Jesse Kapiteijn; [2016]
    Keywords : Brand Positioning; Point Of Difference; Brand Knowledge; Brand Reputation; Brand Personality;

    Abstract : Aim: The aim of this study is to identify how a professional ice hockey club with fans nationwide can position its brand successfully and to discover if this is in line with what the consumers think is important in the branding of the club. Method: A mixed method has been used for this case study, in the forms of interviews and a questionnaire. READ MORE