Essays about: "Jessica Huttula"

Found 1 essay containing the words Jessica Huttula.

  1. 1. Category Management - A New Consumer Oriented Concept in the Swedish Food Retailing Industry

    University essay from Institutionen för ekonomi

    Author : Camilla Helgesson; Jessica Huttula; Tobias Roth; [2005]
    Keywords : ;

    Abstract : The purpose of this dissertation is to investigate if and why food retailers in Sweden use Category Management. It also examines how food retailers perceive and apply this American concept in Sweden. Further the theories about Category Management are tested with the help of a created model. This dissertation is based upon a qualitative method. READ MORE