Essays about: "Jessica Jönsson"

Found 2 essays containing the words Jessica Jönsson.

  1. 1. Approaches to sensory marketing strategies within the beauty retail stores in Sweden : A qualitative insight concerning sensory interplay and sensory overload

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Veronica Grandin; Jessica Jönsson; Jakob Kessén; [2020]
    Keywords : Beauty retail stores; multisensory; store atmospherics; sensory congruency; sensory interplay; sensory marketing; sensory overload;

    Abstract : As sensory marketing is becoming a more widely used strategy in the world, the need to distinguish oneself is more important than ever. The general knowledge of sensory cues, their interplay and sensory overload among Swedish retail beauty companies is researched in this thesis. READ MORE

  3. 2. To lead from a distance : Virtual Leadership

    University essay from Högskolan i Jönköping/IHH, Informatik

    Author : Jessica Jönsson; [2016]
    Keywords : e-leadership; virtual leadership; distant leadership; leading through ICT; global leadership; virtual teams; trust; communication; goal fulfillment; FIRO;

    Abstract : In a world that is getting more and more globalized and dependent of the progress within the sphere of technology, there is a need for organizations to keep up with this development. Virtual Teams are a developing area, where there is a strive and a consistent desire to evolve and reach a higher level of efficiency. READ MORE