Essays about: "Jessica Jinzhi Liu"
Found 1 essay containing the words Jessica Jinzhi Liu.
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1. What’s Mine is Yours
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The purpose of this study is to research how consumers adopt discourses to make sense of their experiences with brand co-creation on social media platforms. We wish to bring forward how the interactions of the stakeholders involved in the co-creation process affects the consumers, through the theoretical lens of governmentality and exploitation. READ MORE
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