Essays about: "Jessica Svedberg"
Found 1 essay containing the words Jessica Svedberg.
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1. Understanding The Business Value Of Customer Data From Connected Services - An exploratory case study of what business value an emerging automotive OEM can create from customer data generated by connected services
University essay from Göteborgs universitet/Graduate SchoolAbstract : The rapid development of connectivity accelerated by a myriad of emerging technologies contribute to an ever-growing volume of data in which companies have realized the need for, and value of, becoming data-driven. Data, and more specifically, customer data, is thus a promising area for transforming insights into actions which identifies new value creation opportunities to enhance business performance. READ MORE
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