Essays about: "Jessica Svedberg"
Found 1 essay containing the words Jessica Svedberg.
1. Understanding The Business Value Of Customer Data From Connected Services - An exploratory case study of what business value an emerging automotive OEM can create from customer data generated by connected servicesUniversity essay from Göteborgs universitet/Graduate School
Abstract : The rapid development of connectivity accelerated by a myriad of emerging technologies contribute to an ever-growing volume of data in which companies have realized the need for, and value of, becoming data-driven. Data, and more specifically, customer data, is thus a promising area for transforming insights into actions which identifies new value creation opportunities to enhance business performance. READ MORE