Essays about: "Jessica Törngren"
Found 1 essay containing the words Jessica Törngren.
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1. If You Risk Nothing: You Risk Everything : A qualitative multiple-case study of Swedish firms’ risk, opportunity and challenge perceptions in the transitioning economy of Cuba.
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : This thesis comprehends a notable research gap through its exploration of risk and opportunity perception for Swedish firms’ internationalizing to Cuba, by conducting a multiple-case study of three Swedish firms’. A qualitative research method has been used in accordance with an abductive approach. READ MORE
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