Essays about: "Jessica Ugander"

Found 1 essay containing the words Jessica Ugander.

  1. 1. Drivers of the Crowd - Identifying the Key Motivators to Perform Equity-Based Crowdfunding Investments

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Ella Huynh; Jessica Ugander; [2015]
    Keywords : Crowdfunding; Equity-based crowdfunding; Self-Determination Theory; Intrinsic motivation; Extrinsic motivation;

    Abstract : This thesis aims to investigate the key motivators that drive investors to engage in equity-based crowdfunding in Sweden. By drawing on the Self-Determination Theory (SDT) and other findings within this field of study, a model has been developed in order to understand what motivates investors to invest in equity-based crowdfunding campaigns. READ MORE