Essays about: "Jessica Wennerstein"

Found 2 essays containing the words Jessica Wennerstein.

1. 1. THE FIRST MOMENT OF TRUTH - Why timing of in-store marketing matters

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Mimmie Blomberg; Jessica Wennerstein; [2012]
   Keywords : The Shopping Momentum effect; In-store Marketing; Communication Challenges; Retail Marketing;

   Abstract : Retail managers of today face many and complex challenges on how and where to reach their customers. As of today, almost 70 % of all grocery shopping decisions are made in-store, which implies the store itself to be a fundamental area for communicating and influencing customers in course of making their shopping (Nordfält, 2012). READ MORE

3. 2. The Business of Love: How to find a soul mate among millions of dates

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Josefine Bengtsson; Jessica Wennerstein; [2010]
   Keywords : Online Dating; The Too-Much-Choice Effect; Mate Choice; Online Choice Process;

   Abstract : The development of the digital environment has expanded people’s choice-sets in almost all product and service areas. In order to satisfy customers, online marketers and web designers need to come up with new ways of shaping online search tools and limiting customers’ choice sets. This study focuses on Online Dating. READ MORE