Essays about: "Jesus Mendoza"

Found 1 essay containing the words Jesus Mendoza.

  1. 1. Performance of Customer Reward Programs on the Swedish Grocery Retail Market

    University essay from

    Author : Jesus Mendoza; Daniel Gonzalez; [2016]
    Keywords : loyalty; customer reward program; grocery store; share of wallet;

    Abstract : Customer Reward Programs (CRP) have increasingly been used in many industries and markets worldwide with the purpose of gaining customers and retaining their loyalty through repeated purchases in exchange of rewards. Currently, most of the retailers in the Swedish grocery store sector have implemented CRP of different types, from simple discount-based programs to complex multipartnership structures. READ MORE