Essays about: "Jiahao Li"
Found 1 essay containing the words Jiahao Li.
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1. Chinese Consumers’ Attitudes toward Experiential Marketing :The Case of IKEA
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : Currently, the experience economy, as a new form of economy is developing and following the service economy. The experiential marketing is the product of experience economy and it is increasingly used by more and more enterprises. A good way of carrying out experiential marketing improves consumers’ user experience when they do shopping. READ MORE
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