Essays about: "Jiali Zhang"
Found 1 essay containing the words Jiali Zhang.
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1. Factors influencing consumer purchasing behavior of natural cosmetics : A qualitative study in Uppsala, Sweden
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : Although consumers’ need for a healthy and sustainable lifestyle drives natural cosmetics consumption, various claims of natural cosmetics make consumers confused and distrustful. This study aimed to explore factors that affect consumers' purchasing behavior of natural cosmetics under the theoretical framework of planned behavior (TPB). READ MORE
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