Essays about: "Jianan Sun"

Found 1 essay containing the words Jianan Sun.

  1. 1. Relationship Marketing: A quantitative study on what factors affect customer satisfaction towards organic food.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Mingyang Guo; Jianan Sun; Wanting Zhang; [2018]
    Keywords : Customer satisfaction; organic food; price; food quality; taste; freshness; food safety;

    Abstract : Background: With the development of organic food market, the marketers are required to investigate how to satisfy their customer in order to gain more profit and competitive advantages in the market. The investigation of customer satisfaction helps the researchers know the requirement of customer. READ MORE