Essays about: "Jiashu Han"
Found 1 essay containing the words Jiashu Han.
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1. Did Huawei Fail in the Crisis? : Case studies of Crisis Communication for Chinese Multinational Enterprise on Social Media
University essay from Uppsala universitet/Institutionen för informatik och mediaAbstract : This study analyzes crisis communication strategy of a Chinese multinational technology enterprise on social media and tests the effectiveness of the crisis response. This study conducts quantitative analysis on two social media crises experienced by Huawei Technologies Co. Ltd in 2017. READ MORE
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