Essays about: "Jiayun Zeng"

Found 1 essay containing the words Jiayun Zeng.

  1. 1. Against all odds! - What are the reasons for Chinese consumers to choose to shop offline? : Research of the factors leading to high offline purchase intention?

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Jiayun Zeng; Xinwei Zhang; Xiao Cheng; [2020]
    Keywords : offline shopping; the Theory of Planned Behavior; consumer intention; attitude; subjective norm; perceived behavioral control;

    Abstract : While online shopping has high social acceptance and support from mature related industries in China, a considerable number of consumers choose to shop offline. The purpose of this study is to explore the specific factors that give consumers the intentions to shop offline. READ MORE