Essays about: "Jiayun Zeng"
Found 1 essay containing the words Jiayun Zeng.
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1. Against all odds! - What are the reasons for Chinese consumers to choose to shop offline? : Research of the factors leading to high offline purchase intention?
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : While online shopping has high social acceptance and support from mature related industries in China, a considerable number of consumers choose to shop offline. The purpose of this study is to explore the specific factors that give consumers the intentions to shop offline. READ MORE
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