Essays about: "Jie Li"

Showing result 1 - 5 of 6 essays containing the words Jie Li.

1. 1. Servitization and Customer Perceived Value - A qualitative study on how customer perceived value is shifting due to the servitization in the automotive industry

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Jie Li; Yifei Qu; [2022]
   Keywords : Servitization; The Automotive Industry; Customer Perceived Value; B2B;

   Abstract : Servitization is one of the major transformations that impact the future development of the automotive industry. The servitized trend has revolutionized the automotive offerings from providing merely products to providing a comprehensive solution package consisting of products, services, knowledge, and other intangible elements to address customers' needs from a holistic perspective. READ MORE

3. 2. The determinants of Chinese consumers’ purchase intention regarding online-celebrity brand products

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : JIE CHEN; [2022]
   Keywords : Online celebrity; Brand; Purchase intention; Chinese consumers;

   Abstract : As the digital society, built up by the internet, gradually changes people's lives, online celebrities are emerging in China and have discovered the huge business opportunities of online platforms by establishing their own brands. Many brands created by Chinese online celebrities are increasingly popular among consumers, such as Li Ziqi and Taozi Sister. READ MORE

4. 3. An Empirical Study on Greenwashing and Consumers' Green Purchase Intention in Chinese Electrical Appliance Market

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Li Jinting; Han Jie; Qiu Zhaofeng; [2021]
   Keywords : Greenwashing; Green purchase behaviour; Theory of planned behaviour; Green attitude; Green perceived value ;

   Abstract : Purpose: This study aims to inform readers whether greenwashing in the Chinese electrical appliance market impacts consumers' green purchase intention. Methods: This study uses theory of planned behaviour as the theoretical basis to construct a structural equation model. An online questionnaire survey was conducted on 521 participants. READ MORE

5. 4. Micromanaging Behaviour and Engineering Management

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Umer Khalid; Jie Li; [2015]
   Keywords : Micromanagement; Bad Management; Engineering Management; Managerial Role; Engineering Manager; Technology and Engineering; Social Sciences; Business and Economics;

   Abstract : Researchers argue that micromanaging behaviour has now become a common trait of management and been perceived as negative. Furthermore, there is little research on the technical perspective of micromanagement and why and how it occurs in an engineering environment. READ MORE

6. 5. Design Automation System-Supporting Documentation and Management

   University essay from JTH. Forskningsmiljö Produktutveckling - Datorstödd konstruktion

   Author : Jie Nan; Qian Li; [2012]
   Keywords : Design Automation System; Documentation; Knowledge Management; Semantic MediaWiki;

   Abstract : During the practical use of Design Automation (DA) System in a company, the lack of assistance from either documentation work about the whole system or management of knowledge could bring out some obstacles when engineers reuse existing knowledge and information. The purpose of this project is to explore an approach of documentation and knowledge management in DA System. READ MORE