Essays about: "Jieying Ye"

Found 2 essays containing the words Jieying Ye.

1. 1. Coupling With the Digital Society: the Conceptualization of GDPR and PIPL of the Digital Society as Autopoiesis Systems

   University essay from Lunds universitet/Rättssociologiska institutionen

   Author : Jieying Ye; [2022]
   Keywords : GDPR; PIPL; personal data protection; autopoiesis systems theory; Social Sciences;

   Abstract : As information technology develops in the past decade, the digital society has affected every aspect of the social structure. The legal system faces the challenge in implementing the legal norms, yet the evolved architecture of technology in the digital society makes it difficult for the law to perform its function. READ MORE

3. 2. Factors of branding : a Case Study of Hennes & Mauritz AB in China

   University essay from Institutionen för ekonomi

   Author : Jieying Wu; Lupeng Ye; [2009]
   Keywords : brand management; fashion; blog;

   Abstract : H&M has been in China for three years. The consumers in China are still enthusiastic with this brand when the first store in the capital city, Beijing. In this paper, we use the concept of brand identity and brand image and outline a conceptual model for understanding and studying the customer experience of H&M in China. READ MORE