Essays about: "Jihyun Lee"

Found 1 essay containing the words Jihyun Lee.

  1. 1. Boycotting in the age of social media: the case of #NoJapan movement in South Korea

    University essay from Uppsala universitet/Medier och kommunikation

    Author : Jihyun Lee; [2020]
    Keywords : social media; consumer boycott; online boycott; motivation; social media content; motivation factors;

    Abstract : The advent of the digital era has brought transformation to various practices including consumer boycotts. Social media has enhanced consumer power and most boycott actions have an online presence so that their influence is no longer limited to specific geographical areas. READ MORE