Essays about: "Jimmie Björkman"

Found 1 essay containing the words Jimmie Björkman.

  1. 1. Formulation Of Marketing Strategy In India : Application of the Global Strategy Formulation Model

    University essay from Ekonomihögskolan, EHV

    Author : Lina Nyrell; Jimmie Björkman; Lovisa Petersson; [2009]
    Keywords : Marketing; Global strategy formulation; India; Choice of segment;

    Abstract : Abstract As a part of the strategic planning process a company has to formulate a marketing strategy before entering a new market. For global marketers, formulation of a global marketing strategy is of big importance since it contributes benefits, including raising the efficacy of new-products launches, cost reduction and improving product quality and market share performance. READ MORE