Essays about: "Jimmy Bergqvist"
Found 2 essays containing the words Jimmy Bergqvist.
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1. Advertorials; an effective or destructive marketing practice? : The effect of advertorial deception on irritation, credibility, and attitude, both for the advertiser and the advertising medium
University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)Abstract : The thesis explores advertorials, advertising made to look like editorial content, from a consumer behaviour perspective. Introduction Consumers are exposed to a staggering amount of advertisements each day. This so-called advertising clutter makes it difficult for marketers to reach the consumer. READ MORE
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2. From monopoly to private pharmacies : Buy-out and franchising: Finding the entrepreneur within the pharmacist
University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)Abstract : One of Sweden’s most well known monopolies is approaching its end, Apoteket AB. A re-regulation of a state owned monopoly is nothing new but it happens within an interesting trade. READ MORE
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