Essays about: "Jin Ma"

Found 2 essays containing the words Jin Ma.

  1. 1. Confronting the Water Crisis of Beijing Municipality in a Systems Perspective : Focusing on Water Quantity and Quality Changes

    University essay from KTH/Industriell ekologi

    Author : Jin Ma; [2011]
    Keywords : Beijing; Sustainability; Systems thinking; Urban water; Water quality; Water quantity;

    Abstract : In recent decades, water systems worldwide are under crisis due to excessive human interventions particularly in the arid and semi-arid regions. In many cities, the water quantity situation has become more and more serious, caused either by absolute water shortage or water pollution. READ MORE

  3. 2. Advertising management influence effctiveness of online advertising : A study of white-collar workers in online advertising context

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Handan Liu; Jin Ma; [2010]
    Keywords : : Online advertising; interactivity; advertising mangement; hirachy of effectiveness;

    Abstract : Online advertising which is a new form of communication provides interactivity between advertisers and consumers. This dissertation is focusing on how advertising management influence the effectiveness of online advertising.The theoretical framework of this study mainly contains the advertising management and effectiveness of effects model. READ MORE