Essays about: "Jingjing Wu"

Found 2 essays containing the words Jingjing Wu.

  1. 1. Retail In-store Design and Sensory Cues

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Jingjing Wu; Yuyu Wang; [2017]
    Keywords : ;

    Abstract : Female consumers are powerful purchasers; sensory marketing is regarded as an effective marketing strategy to reach female consumer group. The sensory cues in the cosmetic retail environment can be considered as: layout and lighting effect, the ambient scents diffused, the music playing, and the opportunity to test the cosmetic products. READ MORE

  3. 2. Expatriate management of Emerging Market Multinational Enterprises : Influence of informal institutional environment on expatriate effectiveness with the case of Chinese MNEs

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Xianglin Kong; Jingjing Wu; [2016]
    Keywords : IHRM; Expatriate Management; Emerging MNEs; China; Institutional Factors; Expatriate Effectiveness;

    Abstract : In face of the rapid globalization, more and more emerging market MNEs (EMNEs) are assigning expatriates to establish and manage overseas tasks in order to gain the competitive advantages in global markets. Consequently, the issue of expatriate management within the context of EMNEs has become an important concern in the field of IHRM. READ MORE