Essays about: "Jingya Lu"

Found 1 essay containing the words Jingya Lu.

  1. 1. The Differentiation of Uppsala Independent Bookstores Based on Servicescape Theory

    University essay from Uppsala universitet/Industriell teknik

    Author : Jingya Lu; Zhuofan Wu; [2019]
    Keywords : Independent Bookstore; Servicescape; Customer Satisfaction; Customer Engagement;

    Abstract : The study examines how independent bookstores differentiated themselves from other bookstore retailers, to satisfy their customer needs and then to achieve customer engagement. The research proposes two questions as following: How do independent bookstores in Uppsala differentiate themselves in the book retailing industry? How do customers engage with independent bookstores? In order to answer these questions, qualitative research method was employed in this study. READ MORE