Essays about: "Jingyi Sun"
Found 1 essay containing the words Jingyi Sun.
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1. An explorative study on Chinese consumer’s perception and preference for the use of traditional Chinese cultural elements in marketing : - The role of nostalgia
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : Aim: This study aims to explore the Chinese consumer's perception and preference for the use of traditional Chinese cultural elements (TCCEs) in marketing from two aspects: nostalgia formation and nostalgia preference. Methods: This study adopted the method of qualitative research. READ MORE
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