Essays about: "Jingyi Sun"

Found 1 essay containing the words Jingyi Sun.

  1. 1. An explorative study on Chinese consumer’s perception and preference for the use of traditional Chinese cultural elements in marketing : - The role of nostalgia

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Jingyi Sun; Lu Huang; [2020]
    Keywords : Traditional Chinese Culture Elements TCCEs ; nostalgia formation; nostalgia preference; Chinese market.;

    Abstract : Aim: This study aims to explore the Chinese consumer's perception and preference for the use of traditional Chinese cultural elements (TCCEs) in marketing from two aspects: nostalgia formation and nostalgia preference. Methods: This study adopted the method of qualitative research. READ MORE