Essays about: "Jinyue Yao"

Found 1 essay containing the words Jinyue Yao.

  1. 1. The effect of social media interactivity on relationship quality

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Azin Akrami; Jinyue Yao; [2021]
    Keywords : Social media; Relationship quality; Trust; Commitment; Satisfaction; Interactivity; Responsiveness; Social influence; Media richness;

    Abstract : With the development of technology, the speed of social media development is getting fasterand faster. The relationship between the company and its customers is getting closer.Company profits are increasingly affected by the quality of the relationship betweencustomers and the company. READ MORE