Essays about: "JoAnna Caster"

Found 1 essay containing the words JoAnna Caster.

  1. 1. Internal Branding in Multinational Firms : A gap analysis of internal stakeholder perceptions

    University essay from Institutionen för marknadsföring (MF)

    Author : JoAnna Caster; Dana Linnes; [2013]
    Keywords : internal branding; internal brand; international marketing; marketing strategy; stakeholder perceptions; internal marketing orientation; human resource management; country of origin;

    Abstract : Authors: JoAnna Caster & Dana Linnes Tutor: Setayesh Sattari Title: Internal Branding in Multinational Firms- A Gap Analysis of Internal Stakeholder Perceptions Background: As globalization increases, the topic of internal branding has grown in popularity, particularly as a way for firms to secure a competitive advantage in the global marketplace. The topic is quite new however, and there are many aspects that have not been fully explored, including the influence of internal stakeholder perceptions on a firm’s internal brand and related support activities. READ MORE