Essays about: "Joakim Askling"

Found 1 essay containing the words Joakim Askling.

  1. 1. RFID in the FMCG Market

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Rasmus Schaffert; Joakim Askling; [2019]
    Keywords : RFID; FMCG; Technology; Behaviour; Consumer;

    Abstract : As a result of digitalization, the food industry, along with the rest of the retail industry, faces many new challenges. With increased customer demand for sales and seamless experience through digital channels, larger companies, with a traditional store concept, need to adjust their business concept accordingly. READ MORE