Essays about: "Joakim Stenbeck"
Found 1 essay containing the words Joakim Stenbeck.
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1. The Link between Internal Marketing and Customer Relationship Management : A Case Study of one Nordea Call Center in Sweden
University essay from Företagsekonomiska institutionenAbstract : Purpose: The purpose of this thesis is to increase the understanding of the link between internal marketing and customer relationship management by conducting a case study of one Nordea call center. Background: Keeping existing customers is less expensive than acquiring new ones. READ MORE
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