Essays about: "Joana Maria Rosselló Dalmau"

Found 1 essay containing the words Joana Maria Rosselló Dalmau.

  1. 1. THE IMPACT OF MERGERS AND ACQUISITIONS ON BRAND VALUE IN THE HOTEL SECTOR DURING THE ECONOMIC CRISIS IN SPAIN. A CASE STUDY OF NH HOTELES & HESPERIA.

    University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

    Author : Joana Maria Rosselló Dalmau; Laura Arteaga Amorós; [2012]
    Keywords : ;

    Abstract : This dissertation examines the role and impact of the M&A’s created during the economic crisis in the tourism sector on the brand strategy, and their portfolio. We analyze different theories explaining brand concept, the advantages and disadvantages of building a new brand or buying an existing brand, how the portfolio can change after the merger and the concept of rebranding to draw conclusions thought the examination of a case study based on the biggest urban hotel chain in Spain: NH Hotels and its merger with Hesperia. READ MORE