Essays about: "Joana Witt"

Found 1 essay containing the words Joana Witt.

  1. 1. Sustainability in the Context of Strategic Brand Management : A Multiple Case Study on the Automobile Industry

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Anna Gerlach; Joana Witt; [2012]
    Keywords : Sustainability; Sustainable Development; Strategic Brand Management; Sustainability in Marketing; Sustainability in Strategic Management;

    Abstract : During the last decades the importance of sustainability has steadily increased and nowadays, sustainability is not only a governmental responsibility any more. Besides the concept of sus- tainability, the field of brand management has gained more relevance in the last decades as well. READ MORE