Essays about: "Joanna Biela"
Found 1 essay containing the words Joanna Biela.
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1. Internal Brand Equity : A study on the relationship between internal brand equity and external brand equity in B2B firms
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : In the business-to-business sector, the brand owner´s employees are increasingly playing a key role in terms of representing the brand to existing and potential customer. The role of a well-established internal brand equity can give a business-to Business Company the edge it needs in the market today. READ MORE
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