Essays about: "Joanna Mainaud"

Found 1 essay containing the words Joanna Mainaud.

  1. 1. The link between consumer perception and satisfaction : A comparative study of shopping malls and city centres 

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Isabelle Lundmark; Joanna Mainaud; Katarina Sjögren; [2014]
    Keywords : Perception; Consumer Customer satisfaction; Choice and Store variety; Convenience; Facilities; Social; Service Quality; Atmosphere;

    Abstract : Background: It is a known phenomenon that when external shopping malls arise next to cities the business of the city centres can be affected. This situation occurs since many years and in various places in the world, even Sweden. READ MORE