Essays about: "Job Attractiveness"

Showing result 1 - 5 of 22 essays containing the words Job Attractiveness.

  1. 1. Viral Attraction: Incongruency in Job Adverts on Social Media

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Sofia Zetterberg; Joel Söderholm; [2024]
    Keywords : Viral Marketing; Incongruency; Employer Attractiveness; Social Media; Students;

    Abstract : Organizations are facing increasing challenges when it comes to securing talent. Harsh competition and a young generation more inclined to bargain means more activities to stand out and become an attractive employer. READ MORE

  3. 2. To what extent is sustainability valued when choosing a workplace?

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Emma Kristoffersson; Isabella Millings; [2023-09-22]
    Keywords : sustainability; corporate sustainability; corporate social responsibility; sustainable employer branding; organizational attractiveness; sustainable human resource management; behavioral finance;

    Abstract : In the current competitive business environment, organizations face a formidable challenge in attracting and retaining talented employees (Das & Baruah, 2013). Offering competitive salaries, comprehensive benefits, and nurturing a supportive work environment are recognized as essential factors that job seekers increasingly emphasize in organizations, whose work culture aligns with their values (App et al. READ MORE

  4. 3. The work values of Generation Z : A qualitative research explaining what Generation Z values and is attracted to in an employer

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Clara Emanuelsson; Jonathan Turesson; [2023]
    Keywords : Work Values; Generation Z; Employer branding; Employer attractiveness;

    Abstract : Background: Effective employer branding helps attract and retain top talent, leading to overall success. Work values play a significant role in job preferences and satisfaction. Understanding the work values of Generation Z, is crucial for appealing to them. READ MORE

  5. 4. Employer Attraction & Employee Retention in the Pharmaceutical Industry of Egypt and Pakistan

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Abdul Hafeez Siddiqui; Mohamed Alkafafy; [2022]
    Keywords : Business and Economics;

    Abstract : This thesis is placed in the context of Employer Attractiveness and Employee Retention within the Pharmaceutical Industry of Egypt and Pakistan. Most of the studies conducted in the past are either specifically done on Employer Attractiveness, Employer Branding, or a combination of both, indicating a lack of research between employer attractiveness and employee retention; thus, this thesis will bridge the gap between them and will be a great contribution. READ MORE

  6. 5. Optimizing The Employer Value Proposition : A Study on Value Perceptions Amongst Passive Job-Seekers Within the Engineering Industry

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Amina Catic; Melissa Todorovska; [2021]
    Keywords : Employer Attractiveness; Employer Brand; Employer Value Proposition; Work Attributes; Attitudes; Hierarchy of Effects;

    Abstract : Purpose: The purpose of this explanatory study is to extend the knowledge of how to develop an employer value proposition that conveys an attractive employer brand. Literature Review: Literature reviewed for this study includes the concepts of employer brand, employee value proposition, and different aspects of work attributes (i.e. READ MORE