Essays about: "Job Van Voorst"

Found 1 essay containing the words Job Van Voorst.

  1. 1. An exploratory method of customer input integration into product portfolio strategy : A Case Study of Yaskawa Nordic AB

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Michél Duckstein; Job Van Voorst; [2020]
    Keywords : Co-creation; Customer Integration Methods; Customer Input Integration; Product Portfolio Strategy;

    Abstract : Customer-centric business approaches have been theorized over the last decades (Sheth, Sisodia and Sharma, 2000; Sheth, Sethia and Srinivas, 2011; Rajagopal, 2020). However, the active usage of customer input for a successful product portfolio strategy is widespread but not yet fully implemented (Cooper, Edgett and Kleinschmidt, 2002). READ MORE