Essays about: "Joel Leteus"
Found 1 essay containing the words Joel Leteus.
1. Challenging coopetitive branding alliances : a study on how coopetitive branding affects consumers’ brand imageUniversity essay from Högskolan Kristianstad/Avdelningen för ekonomi; Högskolan Kristianstad/Avdelningen för ekonomi
Abstract : The increased competitive intensity in several global markets has encouraged firms which traditionally compete, to also collaborate with each other, that is coopetitive branding alliances. Coopetitive branding has, to the best of our knowledge, not been researched from a consumer perspective. READ MORE