Essays about: "Joel Mankowitz"

Found 2 essays containing the words Joel Mankowitz.

  1. 1. Consumer Physical Effort in Marketing - How can consumers' physical effort influence marketing outcomes?

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Joel Mankowitz; Chengtian Wu; [2019]
    Keywords : Consumer effort; Physical effort; Brand attitude; Brand engagement; Behavioral intentions;

    Abstract : Marketing in the digital world has become extremely competitive in order to attract consumers' precious attention and time. Although research in this field has explored engaging consumers' cognitive effort for better marketing outcomes, consumers' physical effort has been overlooked by researchers and practitioners. READ MORE

  3. 2. Cross-Firm Variations in Portfolio Recommendations for Robo-Advisors

    University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

    Author : Jonas Skilje; Joel Mankowitz; [2018]
    Keywords : robo-advisors; asset allocation; financial advisory; portfolio management; financial literacy;

    Abstract : We show that there are significant differences in the consistency of advice across robo-advisors to different investors seeking advice. By comparing the recommended portfolios for three generic investors across a large share of actors on the U.S., U. READ MORE