Essays about: "Johan Brishammar"
Found 2 essays containing the words Johan Brishammar.
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1. NBA: Dribbling Through Politics
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : .... READ MORE
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2. Value Is in the Eyes of the Beholder - A quantitative study about the moderating effect of consumers' need for uniqueness in the relationship between consumers' brand stereotypes, brand emotions and perceived emotional value of cor-porate brands
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The purpose of this study is to quantitatively investigate the moderating effect of consumers' need for uniqueness (NFU) in the relationship between perceived brand stereotypes, brand emotions, and perceived customer value. The study follows a quantitative research method with a sample-survey research design, where hypotheses have been developed supported by a theoretical framework. READ MORE
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