Essays about: "Johan Hassel"

Found 4 essays containing the words Johan Hassel.

  1. 1. AI Second that Emotion - Using Natural Language Processing to Study the Impact of Non-Stereotyped Video Advertising on Consumers’ Emotions & Online Consumer Engagement

    University essay from Göteborgs universitet/Graduate School

    Author : Amanda Hassel; Linnea Jonsson; Johan Strömfeldt; [2022-08-04]
    Keywords : Stereotype; Video Advertisement; Emotions; Online Consumer Engagement; Natural Language Processing NLP ; Artificial Intelligence AI ; Machine Learning; Bidirectional Encoder Representation from Transformers BERT ; Transformer Models;

    Abstract : This paper aims to provide a deeper understanding of the emotional and online engagement behavioral responses to non-stereotyped gender role depictions in video advertisements. The consumer response to two video ads that portray non-stereotyped gender roles by the well-known brands Gillette and Always was analyzed. READ MORE

  3. 2. En jämförande studie av stubbens skottskjutning efter röjning med kedjeröjsåg kontra klingröjsåg

    University essay from SLU/School for Forest Management

    Author : Johan Hassel; [2018]
    Keywords : stubbskott; björk; ungskog;

    Abstract : In the young forests of Sweden the birch covers 30 percent of the standing volume and is a big competitor to the spruce- and pine seedlings. The dominating method to handle naturally rejuvenated birch in the young forest is to use a brush cutter. READ MORE

  4. 3. Cost-Efficiency in Swedish Defence Procurement : Comparing the view of the Swedish Defence Material Administration and the Swedish Ministry of Defence

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Tobias Leek; Johan Hassel; [2007]
    Keywords : Defence Procurement; Partnership; Competitive Procurement;

    Abstract : The Swedish defence has, during the last couple of years, been under major restructuring that has influenced defence procurements as well. Cost-efficiency has become increasingly important in defence procurement due to higher demand from shrinking defence budgets. READ MORE

  5. 4. Packaging effects on logistics activities : A study at ROL International

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Tobias Leek; Johan Hassel; [2006]
    Keywords : Logistics; Materials handling; Lean thinking; Activity based costing;

    Abstract : Packaging has a major impact on the activities performed in a logistical value chain. Packaging can improve or decrease the efficiency of the outbound logistics process. It is therefore important to consider the activities and the value that they add to the overall process. READ MORE