Essays about: "Johan Horn"

Found 3 essays containing the words Johan Horn.

  1. 1. Challenging Traditional Growth Strategies - An exploratory single case study on how Forza Football designs user involvement growth strategies to enable viral growth

    University essay from Göteborgs universitet/Graduate School

    Author : Carl Larsson; Johan Horn; [2020-07-23]
    Keywords : Crowdsourcing; Open innovation; User innovation; Network effect; Value cocreation; Virality; Viral growth;

    Abstract : Background and Purpose: In order to stay competitive in a rapidly changing business environment, the question of growth is perceived to be an essential issue of survival and entrepreneurial behavior. Traditionally, strategies related to growth have mostly been related to expenses on marketing or acquisitions of smaller competitors. READ MORE

  3. 2. Employee social media actions, a potential brand destroyer? : A quantitative study regarding how employee's actions on social media influence brand attitude.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Fredrik Billberg; Johan Horn; Simon Liljedahl; [2018]
    Keywords : Brand attitude; employee actions; social media;

    Abstract : The communication means used by marketers has fundamentally changed with the rise of social media, however social media has also created a landscape that is hard for the companies to manage. What the employees says on these medias could influence the brand and therefore, companies have formulated guidelines for social media in order to minimize the risk of damaging the brand. READ MORE

  4. 3. Automatisk klövsprayning med hypoklorsyra : ett alternativ för att förbättra klövhälsan hos mjölkkor

    University essay from SLU/Dept. of Biosystems and Technology (from 130101)

    Author : Johan Andersson; Annika Hägglund; [2014]
    Keywords : klövhälsa; digital dermatit; klövspray; Anolytech; smittsamma klövsjukdomar; hälta; fotbad;

    Abstract : Detta examensarbete bygger på en litteraturstudie och en fältstudie om betydelsen av en god klövhälsa. Klövhälsan har stor betydelse för kornas välbefinnande, men också för deras hållbarhet och mjölkproduktion. Klövsjukdomar delas in i två kategorier, smittsamma - och fångrelaterade klövsjukdomar. READ MORE