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Found 2 essays matching the above criteria.

1. 1. Which is the lesser evil? A quantitative study on reputational crises' impact on consumer based brand equity

   University essay from Umeå universitet/Företagsekonomi

   Author : Johan Palmqvist; [2017]
   Keywords : Consumer based brand equity; Corporate ability; CSR; reputational crisis; quantitative;

   Abstract : A brand reputation is constantly in danger of being tarnished whether it is by their owninability to meet consumers’ standard when it comes to product quality, their disregardfor ethical business, or being unlucky with the force of nature. But one crisis is seldomlike another, and neither are their effects. READ MORE

3. 2. Emission: Impossible – CSR Protocol : A quantitative study of brand trust and the Big Five personalities

   University essay from Umeå universitet/Företagsekonomi

   Author : James Smith; Johan Palmqvist; [2016]
   Keywords : CSR brand crisis; Big Five personalities; Brand Trust; Purchase Intention;

   Abstract : Brand crises and corporate scandals have in recent years become increasingly present internationally affecting not only consumers and other stakeholders, but the environment at large. Although existing literature has sought to explain this rising trend and the extent of the effects that follow, a gap still remains towards explaining the varied consumer reaction that is expressed in their wake. READ MORE