Essays about: "Johan Thylander"

Found 1 essay containing the words Johan Thylander.

  1. 1. Salespeople working with Big Data Analysis, a study of their Identity Construction

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Johan Thylander; Erik Eekhof; [2016]
    Keywords : Big Data; Big Data Analysis; Technology implementation; Salespeople; Identity; Identity construction; Identity Work.; Business and Economics;

    Abstract : Title: Salespeople working with Big Data Analysis, a study of their Identity Construction Authors: Johan Thylander & Erik Eekhof Supervisor:Nadja Sörgärde Date: 20th May 2016 Purpose: This research aims to explore and thus achieve an increased understanding of how salespeople working with big data analysis construct their identity. Furthermore, we aim to find how salespeople perceive big data analysis and position themselves in relation to it. READ MORE