Essays about: "Johanes Yakoub"

Found 1 essay containing the words Johanes Yakoub.

  1. 1. How do gym brands differentiate in a crowded market?

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Rikesh Chouhan; Johanes Yakoub; [2020]
    Keywords : Advertisement; Brand perception; Competitive strategies; Branding.;

    Abstract : ABSTRACT  Date: 9th of June 2020 Level: Bachelor thesis in Business Administration, 15 cr  Institution: School of Business, Society and Engineering, Mälardalen University  Authors: Rikesh Chouhan Johannes Yakoub       (97/04/13)                     (96/09/02) Title: How do gym-brands differentiate in a crowded market? Tutor: Edward Gillmore  Keywords: Advertisement, Brand perception, Competitive strategies, Branding. Research Questions: How are the major gym companies differentiating in order to attract new customers and keeping their old customers?  What views do customers have on the different actors in the gym sector? Purpose: The study is conducted to see how gym-brands can differentiate and  survive in such a crowded market. READ MORE