Essays about: "Johanes Yakoub"
Found 1 essay containing the words Johanes Yakoub.
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1. How do gym brands differentiate in a crowded market?
University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknikAbstract : ABSTRACT Date: 9th of June 2020 Level: Bachelor thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Rikesh Chouhan Johannes Yakoub (97/04/13) (96/09/02) Title: How do gym-brands differentiate in a crowded market? Tutor: Edward Gillmore Keywords: Advertisement, Brand perception, Competitive strategies, Branding. Research Questions: How are the major gym companies differentiating in order to attract new customers and keeping their old customers? What views do customers have on the different actors in the gym sector? Purpose: The study is conducted to see how gym-brands can differentiate and survive in such a crowded market. READ MORE