Essays about: "Johann Maximilian Lippmann"

Found 1 essay containing the words Johann Maximilian Lippmann.

  1. 1. Market Opportunity Analysis Frameworks in the Context of the Technological Advancement of Firms

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Johann Maximilian Lippmann; Hoyt Patrick Lacy; [2022]
    Keywords : Market Opportunity Analysis; Market Potential; Market Screening; Technology; Business and Economics;

    Abstract : Market opportunity analysis (MOA) frameworks are tools used to assess a firm’s potential in a new market and are an important resource for firms considering expanding. Some of these tools are intended for initial high-level screening of markets, while others are more comprehensive analysis tools. READ MORE