Essays about: "Johanna Aronsson"

Found 2 essays containing the words Johanna Aronsson.

  1. 1. Code Switching on Flashback : A Study of Code Switching on an Internet Based Discussion Forum

    University essay from Södertörns högskola/Institutionen för kultur och lärande

    Author : Johanna Aronsson; [2014]
    Keywords : Flashback; code switching; English; Swedish; Sharp 2001 ; threads; mixed units; unmixed units.;

    Abstract : This essay is a study of how English is used in a Swedish discussion forum called Flashback. The mixing of two languages when speaking or writing is called Code switching. Code switching often occurs in bilingual societies. READ MORE

  2. 2. Beer is yellow, neither blue nor pink

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Marcela Oderich Linke; Johanna Aronsson; [2013]
    Keywords : Gender segmentation; segmentation strategy; core values; cultural shifts; beer industry.; Business and Economics;

    Abstract : Purpose: The purpose of this study was to investigate how theories regarding core values and cultural shifts could contribute to the segmentation research field. The aim of this study was further to investigate how to attract an additional segment without loosing the original target audience. READ MORE