Essays about: "Johanna Beckmann"

Found 1 essay containing the words Johanna Beckmann.

  1. 1. Have a Break? A study on the networked public sphere during the Greenpeace Give the orang-utan a break campaign

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Johanna Beckmann; [2012]
    Keywords : arena model; Nestlé; Greenpeace; case study; networked public sphere; media logic.; Social Sciences;

    Abstract : The rise of social media has brought with it new forms of civic engagement. This is a case study of the Greenpeace 2010 campaign Give the Orang-Utan a Break directed at Nestlé for its use of palm oil. READ MORE