Essays about: "Johanna Bertilsson"

Found 3 essays containing the words Johanna Bertilsson.

1. 1. Equity crowdfunding: Is it really "Dumb money"? : An exploratory study on the non-financial value added by equity crowdfunding investors from Swedish entrepreneurs’ perspective

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Johanna Malmgren; Freja Holm; Susanna Bertilsson; [2016]
   Keywords : equity funding; equity crowdfunding; non-financial value added; investors; entrepreneurial finance; Swedish entrepreneurs;

   Abstract : Abstract  Background:                     In an equity crowdfunding campaign, the investor receives shares in the company in return for the investment, which makes equity crowdfunding similar to traditional sources of equity funding. Nevertheless, skeptics have referred to equity crowdfunding as “dumb money”, since it might not provide similar non-financial value added as realized from professional investors. READ MORE

3. 2. Tomorrow belongs to those who can hear it coming : The study of Omni channel and its maturity in Swedish Firms

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Elin Sternberg; Johanna Bertilsson; [2016]
   Keywords : ;

   Abstract : .... READ MORE

4. 3. City Branding: A research on the collaboration between two organisations and their branding process of Jönköping

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Ida Zedenius; Josefin Lindblom; Johanna Bertilsson; [2014]
   Keywords : City branding; partnership; Jönköping; Destination Jönköping; Jönköping City AB; Jönköpingsfesten; City image;

   Abstract : Background City branding is an emerging practice that is executed by an increasing number of cities all around the world. The concept is used to transform a location into a destination by applying different strategies. Jönköping is a growing city in terms of size, revenue and population. READ MORE