Essays about: "Johanna Bond"

Showing result 1 - 5 of 7 essays containing the words Johanna Bond.

  1. 1. How to use brand experience to generate brand loyalty - A case study of theme parks

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Chris Johnson; Johanna Blom; Sixten Nyhlén; [2021]
    Keywords : Brand experience; brand loyalty; brand personality; case studies; theme parks; Business and Economics;

    Abstract : Purpose: The purpose of this paper is to investigate how firms can use brand experience to generate brand loyalty. Methodology: case studies and literature review Findings: The findings in this paper support the findings in previous research that brand loyalty is driven by brand experience, and that brand personality can function as a mediator between them. READ MORE

  3. 2. The issuer perspective on green bonds: A study on why firms issue green bonds on the Swedish capital market

    University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

    Author : Julia Landgärds; Johanna Tell; [2019]
    Keywords : Green bonds; Swedish capital market; Sustainability; Green premium; Investor attention;

    Abstract : The green bond market has experienced extensive growth during the past decade as investors start redirecting their funds towards more environmentally-friendly investments. This paper examines the underlying reasons for why firms decide to issue green bonds by conducting a survey. READ MORE

  4. 3. A Comparative Analysis of the Performance of Euro-Denominated Green and Conventional Bonds

    University essay from Lunds universitet/Nationalekonomiska institutionen

    Author : Liina-Johanna Leeve; Lois Anum; [2019]
    Keywords : Green Bonds; Conventional Bonds; Sustainable Investments; Corporate Bonds; Fama-Macbeth Regression; Fama-French Model; Matching Principle; Merton Model; Business and Economics;

    Abstract : The green bond market has seen exponential growth since its boom in 2013 but literature on this topic is considered woefully inadequate. This research paper therefore seeks to compare the performance of European green bonds against its conventional counterparts. READ MORE

  5. 4. Are Migrants' Rights Dependent Upon Their Capacity : A Content Analysis of European Migration Policy and Its Effect on Human Rights of the Most Vulnerable Migrants

    University essay from Uppsala universitet/Teologiska institutionen

    Author : Johanna Bond; [2016]
    Keywords : EU migration policy; economic growth; vulnerable migrants; human dignity; human rights;

    Abstract : This thesis examines what effect the economic discourse in EU migration policy might have on the view of migrants’ human rights in the European public opinion. The study is carried out as a qualitative content analysis of two central EU migration policy documents: The Global Approach to Migration and Mobility (2011), and A European Agenda on Migration (2015). READ MORE

  6. 5. Human caregiving style and its effect on the dog-human relationship

    University essay from SLU/Dept. of Animal Environment and Health

    Author : Johanna Habbe; [2016]
    Keywords : human-dog relationship; dog behaviour; attachment style; caregiving style; anthrozoology;

    Abstract : Dogs have evolved alongside humans since their domestication 15 000 years ago. No other animal has lived in such close proximity to humans which makes the bond between them unique. The dog-human relationship has started to interest scientists and studies have been performed to investigate the nature of this bond. READ MORE