Essays about: "Johanna Eck"

Found 2 essays containing the words Johanna Eck.

  1. 1. Social media acceptance in B2B marketing : A study exploring the reasons behind the difference in social media usage between B2B and B2C markets

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Johanna Eck; Sofie Johansson; [2020]
    Keywords : B2B; business-to-business; marketing; social media; TAM; Technology Acceptance Model;

    Abstract : Social media is a fast growing platform when it comes to marketing. It is, however, used to a greater extent by business-to-consumer (B2C) companies than by business-to-business (B2B) companies. Because of this there has been considerably less research done concerning marketing on social media for B2B, compared to B2C. READ MORE

  3. 2. Social media acceptance in B2B marketing : A study exploring the reasons behind the difference in social media usage between B2B and B2C markets

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Sofie Johansson; Johanna Eck; [2020]
    Keywords : B2B; Business-to-business; Marketing; Social Media; Technology Acceptance Model; TAM;

    Abstract : Social media is a fast growing platform when it comes to marketing. It is, however, used to a greater extent by business-to-consumer (B2C) companies than by business-to-business (B2B) companies. Because of this there has been considerably less research done concerning marketing on social media for B2B, compared to B2C. READ MORE