Essays about: "Johanna Gruszka"

Found 1 essay containing the words Johanna Gruszka.

  1. 1. Crowdsourcing Sources : Designing a media catching service for media and PR in Sweden

    University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

    Author : Johanna Gruszka; [2016]
    Keywords : crowdsourcing; media catching; public relations; storytelling;

    Abstract : For decades, the relationship between journalists and PR representatives has been found to be a difficult one, due to a lot of economic and professional pressure on journalists, and PR agents trying to push their agenda. Digitalization has brought many new tools into the game and one of them is turning this relationship around: Media Catching. READ MORE