Essays about: "Johanna Gustafsson"

Showing result 1 - 5 of 15 essays containing the words Johanna Gustafsson.

  1. 1. ‘The future of innovative partnerships’ - How can large global corporations and startups form successful collaborations?

    University essay from Göteborgs universitet/Graduate School

    Author : Daniel Gustafsson; Johanna Herstedt; [2019-09-20]
    Keywords : Preferred customer theory; Startup- and large corporation-collaborations; Innovative suppliers; Asymmetric relationships; partnerships; Startup;

    Abstract : Startups have emerged as an important source of innovation, since the move from closed toopen innovation, disruptive innovations have received more attention, and more actors arestarting to engage with startup activities. Previous examples can be seen of large corporationsmoving from being leaders in their industries to not even being here today that havecontributed to many large corporations feeling a sense of urgency to work more withinnovation and external actors, such as startups. READ MORE

  3. 2. Main Determinants of Patent Transfers in Sweden : An Empirical Study of the Market for Ideas

    University essay from KTH/Skolan för industriell teknik och management (ITM); KTH/Skolan för industriell teknik och management (ITM)

    Author : JOHANNA GUSTAFSSON; SARA LODÉN; [2018]
    Keywords : Patents; Market for Ideas; Patent transfers;

    Abstract : What patents are traded and who trades them? This research aims to determine the main factors affecting a patent's propensity to be traded on the Swedish Market for Ideas, and to what extent. Theories of the Economics of Intellectual Property Transfers constitute the foundation of the research focus, in combination with earlier research. READ MORE

  4. 3. How do edible insects fly among Swedish consumers? : Exploring consumers’ evaluation of edible insects as a meat substitute

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Hanna Johansson; Johanna Gustafsson; [2018]
    Keywords : Edible insects; Postmodernism; Environmental identity; Green consumerism; Meat substitutes; Flexitarian; Vegetarian;

    Abstract : Purpose: The purpose of this qualitative research paper was to explore how consumers with an environmental identity evaluate new, environmentally friendly substitutes for meat, with edible insects given as an example. Problem: An increasing number of Swedish consumers show an overall negative attitude towards consuming meat, mainly due to environmental concerns, and express this by identifying themselves as vegetarians or flexitarian. READ MORE

  5. 4. Correlations between the Net Promoter Score Subgroups and Video Streaming Quality

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Johanna Gustafsson; [2018]
    Keywords : Net Promoter Score; NPS; video-on-demand; live streams; user satisfaction; Z-score; video streaming quality; quality of experience; Net Promoter Score; NPS; video-on-demand; livestreams; kundnöjdhet; Z-test; videostreamingkvalitet;

    Abstract : The video streaming business has grown substantially during the last decades. To optimize the user experience in video streaming, it is important to know how the user satisfaction relates to the technical qualities for the video streaming services, such as bufferings and startup times. READ MORE

  6. 5. Do Users Think in-game Marketing is Effective?

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Johanna Gustafsson; [2017]
    Keywords : ;

    Abstract : .... READ MORE