Essays about: "Johanna Hagberg"

Showing result 1 - 5 of 6 essays containing the words Johanna Hagberg.

  1. 1. Deepwater Horizon Reputational Crisis 2.0 - Greenpeace’s Online Spoof Competition Against BP

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Johanna Hagberg; Sofie Molin; Pinja Vyörykkä; [2017]
    Keywords : Business and Economics;

    Abstract : .... READ MORE

  3. 2. The Effects of Brand-Context Congruence

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Weronika Bojanowicz; Johanna Hagberg; [2017]
    Keywords : customer-based brand equity; brand equity; digital marketing; brand-context congruence; brand image; targeted advertising; perceived quality; brand associations; brand esteem; brand acceptability; overall attitude; symbolic brand; functional brand; Business and Economics;

    Abstract : The purpose of this study is to examine if brand-context congruence has an effect on customer-based brand equity and whether brand image impacts this relationship. The relationship between an ad and the surrounding context, so called context congruence, has gained a lot of attention. READ MORE

  4. 3. The Influence of Power on Middle Managers’ Sensemaking Process and its Consequences

    University essay from Göteborgs universitet/Graduate School

    Author : Johanna Conradsson; Lisette Hagberg; [2016-09-20]
    Keywords : organisational change; recruitment process; middle managers; power; sensemaking;

    Abstract : Middle managers’ role in terms of change agents and mediators have increased in importance during organisational changes. Much research has concluded that middle managers’ sensemaking process is important when studying organisational change since they have to interpret a new situation and at the same time mediate the new settings to their lower employees. READ MORE

  5. 4. SME financial aid opportunities: The role of Bank investment evaluations from a real options lens : a qualitative study on how banks evaluate investment opportunities based on a real option approach

    University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Author : Johanna Hagberg; Marigona Resteljica; [2014]
    Keywords : Bank evaluation; SMEs and banks; Investment and real options; SMEs borrowing.;

    Abstract : This study aims to explore how banks evaluate investment decisions towards SMEs, through a real option approach. After analyzing 9 interviews with business advisors from four different banks, illustrations show that banks indeed use a real option way of thinking, without being aware of it as well as put more weight in certain factors namely the repayment ability. READ MORE

  6. 5. Chișinău : the green structure of a city in transition

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Johanna Hagberg; Karin Winroth; [2012]
    Keywords : Chișinău; Moldova; The Republic of Moldova; Green Structure; Plan; Bluegreen structure; General Urban Plan; Infrastructure; River Bic;

    Abstract : The Republic of Moldova is not very well known among people living in the rest of the world. It is a rather small country and its borders are not more than 20 years old. As a former part of the Soviet Union it is a country in transition. READ MORE